This is a fact of capitalism.Īn asterisk (*) means they have used an actual lesbian or bisexual woman in their campaign as a model or spokesperson.Ĭacique (Lane Bryant) Intimates: Love is Love Undoubtedly most corporations do some bad things. These rankings are not influenced by the company’s overall ethics, their history or reputation in other areas, or by the politics, religious affiliations or lobbying activities of its leadership team.
Everything else is about Love, Equality and Pride, which feels… neutered. FYI: only four brands actually used any of the words from the LGBTQ+ acronym in their merch (Target, American Apparel, Hollister and American Eagle). Dedicating website space to more info about their spokesmodels, community partners or Pride / LGBT history in generalĪfter doing so, things still felt off so I moved them around until I’d totally destroyed my own system.Using queer designers or queer models who are doing interesting things in the world worth spotlighting.Actually mentioning words like “gay” and “lesbian” instead of generic “love” and “pride” messaging.Designs that go beyond slapping rainbows on things.A non-profit partner that isn’t widely known and therefore rarely gets the same level of giving that the big name orgs do.They’re great too!) This year I tried doling out points for the following achievements: But let’s look at the splendorous brands who continue to exist and send us press releases but never advertise on our actual website or send me sneakers! (And also REI, who are great and I put them on the list because we love them. If you really wanna support queers this Pride Season, you should definitely shop at stores run by actual queer people - here’s your list. Apparently gay people are the most loving people around - to which I would say, have you met our exes? The special time of year when giant corporations make rainbow versions of their logo and then sell them to you because Love is Love and Love Unites and Equality is Love and Love is Equality and Families Need Love and We All Need Love and Love Is All We Need. The 200 Best Lesbian, Bisexual & Queer Movies Of All TimeĪhh, Pride Season.LGBTQ Television Guide: What To Watch Now.